Your audience

Contacts

Contact records, built-in and custom fields, and what each status means.

A contact is one person in one brand. Everything Nectazo knows about them — their details, what they have been sent, whether they opened it — hangs off this record.

Fields

Every contact has these built-in fields. Only the email address is required.

Field	Notes
Email	Required. Unique within a brand.
First name, Last name	Used by {{first_name}} personalisation.
Phone	Stored but not used for sending — Nectazo does not send SMS.
Company, Job title	Useful for B2B segmenting.
Address line 1, City, State, Postcode, Country	Postal details.
Tags	Free-form labels. The fastest way to group people ad hoc.
Notes	Free text for your own reference. Never sent to anyone.
Source	Where the contact came from — set automatically on imports, forms and API.

Custom fields

Anything you need that is not above can go in a custom field. Create them by including extra columns in a CSV import or by sending them via the API. Custom fields are available in segments.

The WordPress plugin can fill some in for you: with WooCommerce Subscriptions it writes wc_subscription, wc_subscription_plan, wc_subscription_period and wc_subscription_coupon onto each customer. See the WordPress plugin.

Statuses

A contact's status decides whether they can be sent to. Only subscribed contacts receive campaigns and automations.

Status	Meaning	Receives campaigns?
Subscribed	Opted in and active.	Yes
Pending	Signed up but has not confirmed yet, under double opt-in.	No — only the confirmation email
Unsubscribed	Opted out. Set when someone clicks unsubscribe.	No
Bounced	Mail to this address failed permanently.	No
Complained	Marked one of your emails as spam.	No
Cleaned	Removed after repeated delivery failure.	No
No consent	Created automatically by a transactional send to someone with no prior record — exists only so the message is logged.	No

No consent is not a marketing audience

If your website sends a password reset through Nectazo to someone who was never a subscriber, a contact is created so the message appears in your history. They never opted in to marketing, so they are excluded from campaigns until they subscribe separately.

The contact page

Click any contact to see their details plus a full history: every campaign, automation and transactional message sent to them, with delivery, open and click status. This is the fastest way to answer “did this person actually get my email?”.

Adding contacts

One at a time, with Add contact.
In bulk, from a CSV — Importing contacts.
Automatically, from a signup form.
Programmatically, via the API or the WordPress plugin.

Something unclear or wrong? Tell us and we'll fix it.