Your audience
Lists
Explicit groups of contacts, and how they differ from segments.
A list is a named group of contacts that you put people into deliberately — “Newsletter”, “Customers”, “Trade enquiries”. Membership is explicit: someone is on a list because they signed up to it, were imported into it, or you added them.
Lists versus segments
| List | Segment | |
|---|---|---|
| Membership | Explicit — you put people in | Automatic — a saved set of rules |
| Changes when | You add or remove someone | A contact's data changes |
| Good for | Signup destinations, opt-in groups | "Everyone in Queensland who joined this year" |
Most brands need a handful of lists and as many segments as they have questions.
What lists are used for
- Targeting a campaign
- Triggering an automation when someone joins
- The destination for a signup form
- The destination for an API or plugin signup
Removing someone from a list
Removing a contact from a list does not unsubscribe them or delete them — they simply stop being targeted through that list. To stop mailing someone entirely, set them to unsubscribed or delete the contact.
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