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Getting started

Brands and multi-brand

Running several businesses from one login, and what is shared between them.

A brand — called a workspace in some parts of the interface — is a separate sending identity inside your account. Most tools make you buy a second subscription for a second business. Nectazo treats brands as a first-class idea: one login, one bill, clean separation.

What is separate per brand

  • Contacts, lists, segments and suppressions
  • Campaigns, automations, templates and forms
  • Sending domain, from-name, from-address and postal address
  • Click tracking domain
  • Connected store and its products
  • Reporting

What is shared across the account

  • Your subscription, plan and limits
  • Templates, so you can cross-promote one brand inside another's email
  • The Products page, which can show every brand's catalogue at once
  • Your login

Switching brands

Use the switcher at the top of the sidebar. Everything below it — contacts, campaigns, reports — changes to the brand you selected. Your choice is remembered between visits.

Adding a brand

Open the switcher and choose New workspace. How many you can create depends on your plan; if you are at the limit, Nectazo tells you which plan covers more. See Plans and limits.

A new brand starts empty. Give it its own sending domain and identity before sending — inheriting nothing is deliberate, because two brands sharing a from-address is exactly the confusion that generates spam complaints.

One campaign, several brands

A campaign belongs to one brand and sends from that brand's domain. To promote brand B to brand A's list, send from brand A and include brand B's content — that way the recipient hears from the business they actually subscribed to.

Something unclear or wrong? Tell us and we'll fix it.

Brands and multi-brand — Nectazo