Reports and analytics
Campaign reports, brand-wide analytics, and why open rates lie.
Nectazo reports at two levels: one campaign at a time, and everything together.
Fixing a link after you have sent
The email itself cannot be changed — it is HTML sitting in people's inboxes. But every tracked link goes through Nectazo before reaching its destination, so where it lands is still changeable.
On the campaign's report, Links in this email lists every link it contains. Put a new address next to the wrong one and everybody who has not clicked yet goes to the new place. Clearing the field restores the original.
- It only affects this campaign. The same link in another campaign, or anywhere on your website, is untouched — which is why this is better than a redirect on your own site, where the old page would break for everyone else.
- Clicks are still reported against the link that was in the email, not the corrected one. The report describes what people clicked; it is not rewritten to match the fix.
- People who already clicked have already been to the wrong page. This helps everyone from now on, not retroactively.
Campaign reports
Once a campaign has sent, its page becomes a report showing:
| Metric | Means |
|---|---|
| Delivered | Accepted by the recipient's mail server. |
| Opened | The tracking image loaded. An undercount — many clients block images. |
| Clicked | Someone followed a link. The most reliable engagement signal there is. |
| Bounced | Delivery failed. The address is suppressed automatically. |
| Complained | Marked as spam. Also suppressed automatically. |
| Revenue | Money from orders placed by people who clicked this campaign. Only shown once there is some. |
Below that: which links were clicked and how often, and which contacts opened or clicked, so you can follow up with the interested ones.
Open tracking works by loading a tiny image. Apple Mail Privacy Protection pre-loads it for everyone, inflating opens; clients that block images suppress them entirely. Treat opens as a trend, not a measurement, and judge campaigns on clicks.
The Analytics page
Analytics covers the whole brand: revenue, campaign performance over time, automation performance, form conversion, and list and contact growth. This is where you see whether things are improving, rather than how one email did.
With a store connected, the page opens on Revenue: what the shop took over the last twelve months, how much of it email is credited with, that share, and a month-by- month bar for each — the filled part of each bar being email's portion of that month. Twelve months because that is how far back the WordPress plugin's backfill reaches, so a longer window would show a cliff where the history stops rather than where trade did.
Revenue
With a store connected and order sync on, a campaign reports the money it earned. An order is credited to the last campaign the buyer clicked in the 7 days before they ordered. One campaign gets the credit, not several — the most recent click wins.
- Only paid orders count, so a refund pushed later takes the figure back down.
- Currencies are listed separately rather than added together.
- An order from someone who is not a contact has no click history, so it is counted in your store's revenue but credited to no campaign.
- A dash means no order has been traced to that campaign — which is not the same claim as it having earned nothing.
Somebody who clicks your email and buys three days later may well have bought anyway. A 7-day last-click window is the same convention most email tools use, and it is useful for comparing one campaign against another — it is not a measurement of what your email caused.
Website traffic
With the plugin's visitor counting switched on, this page also shows visits to your own site — a day-by-day chart, where the traffic came from, and your most read pages. See Website traffic.
Product clicks
Because click tracking records the real destination URL, Nectazo can match clicks against your synced catalogue and show which products people actually clicked. This works retroactively on campaigns already sent.
Something unclear or wrong? Tell us and we'll fix it.