What is Nectazo
The core concepts — accounts, brands, contacts and campaigns — and how they relate.
Nectazo is an email marketing and customer engagement platform. You store your contacts in it, design emails in a drag-and-drop builder, send campaigns, run automated sequences, and see what people did with the messages you sent.
Two things make it different from most tools at this price. It is built for people running more than one brand from one login and one bill, and it can pull real products and live prices out of your WooCommerce or Shopify store and into an email.
How everything fits together
Four concepts. Nearly every question about “where does this live?” is answered by understanding these.
| Concept | What it is | Scope |
|---|---|---|
| Account | Your billing tenancy. One subscription, one set of plan limits. | The top level |
| Brand | A separate sending identity — its own domain, contacts, lists, campaigns and reporting. Also called a workspace. | Inside an Account |
| Contact | One person. Holds their email, name, custom fields, subscription status and history. | Inside a Brand |
| Campaign | One email sent to lists and/or segments of contacts. | Inside a Brand |
A contact belongs to one brand. The same person subscribing to two of your brands is two separate contact records, with separate consent and separate unsubscribe status — which is what the law expects, since they agreed to hear from two different businesses.
What is shared across brands
Some things are deliberately account-wide, so running several brands does not mean doing everything several times:
- Templates — build a banner once and use it when cross-promoting another brand. See Templates and Brands.
- Products — the Products page shows every synced product across your brands, filterable by brand.
- Your plan and limits — one subscription covers every brand. See Plans and limits.
What Nectazo sends
- Campaigns — one-off marketing emails to a chosen audience.
- Automations — timed sequences triggered when someone joins a list, which can branch so different people receive different emails.
- Transactional email — password resets, receipts and other one-to-one messages from your own website, routed through Nectazo so they are logged alongside everything else.
What Nectazo hosts
Not everything is an email. Two things live on the web, so people who have not heard from you yet have somewhere to arrive.
- Forms — signup forms you embed on your own site, or share as a link. See Forms.
- Landing pages — hosted pages built in the same kind of editor as an email, to point an ad or a link in a bio at. They can carry your forms and your product prices, and they report on how much of their traffic converted. See Landing pages.
Where to go next
- New here? Quick start takes you from signup to a sent campaign.
- Migrating a list? Read Importing contacts and Consent and unsubscribes first.
- Running a shop? WooCommerce or Shopify.
- Emailing about something that already has a page? Email about a page writes the draft from the link.
Something unclear or wrong? Tell us and we'll fix it.